The power of a smile

A sweet smile on your face can make a lot of difference, especially if you work as a sales executive or handle clients often. Not everyone you will meet will smile back at you, it is a fact but does it help? Not greeting a customer with a smile can negatively impact your company's reputation, only to shoo away clients from engaging with your brand, making a purchase, or even enquiring about the different offerings you want to sell.

Let us understand why smiling is necessary for client retention and helping more clients engage with your brand.

Usually, when a potential client meets a salesperson, they form their opinion within seconds and whether they want to continue with the purchase or not. Smiling tells your customers about your emotional and mental state, i.e., whether you are annoyed or happy to have them look at your products/services. Even when a sales rep doesn't meet a client in person and only talks to them over the phone, starting the conversation with a smile can add value to overall client satisfaction. It can even soften and elevate the mood of an angry customer. So, smiling isn't a mere expression of how you feel. Instead, it strengthens the communication process. It encourages the client and the sales executive to communicate more freely, the knowledge transaction becomes easy, builds mutual understanding, and more.

A smile can actually make your brain trust that you are happy. It is nothing but science. A smile makes you feel positive, and people who are happy at their workplace have energized souls that make them more active and bubbly:

This means they are more likely to exert themselves thereby adding value to productivity leading to higher sales and a better customer retention rate.

They feel encouraged to talk, know more about the business, explore more, and finally make a purchase as per their needs. Making them feel at home is a great way to help them connect better with the brand.

No, it won't cost you an arm and a leg to make an angry customer happy; just try to smile and offer a viable solution during the whole conversation, don't freak out! Anger is a strong negative emotion, but a smile can soften it and make it disappear in no time. The confidence, highly sensible attitude, and assurance that they will receive the required assistance will help them feel more relaxed. So, the power of a smile is beyond making people happy. It shows your competence and ability to handle adversity with much ease. Smile is probably the most readable body language signal!

Why? "Life shrinks or expands in proportion to one's courage." Smiling has the power to welcome courage. Smile at the adversity to let the power of your indomitable spirit take over sorrow, irrespective of the problems you face. Again, one of the most beautiful leadership techniques is smiling. It tells your employees that they can feel at ease to communicate with you freely and feel less stressed out at work. It works toward improving the work culture.

Smiling is the food for the soul. Gather as many happy souls as possible around you to leave a positive impression wherever you go. 

For a wholesome experience at work, practice smiling and embracing a positive attitude!