How eShops Influence Your Mind: The Tricks Behind Every Click
1. Trick: Artificial Sense of Urgency
How it works: Countdown timers for sales or phrases like “Only 3 items left in stock!”Why it works: It triggers FOMO (fear of missing out).How to counter it: Take a moment to think it through and compare prices on other sites.
2. Trick: Social Proof
How it works: Reviews, star ratings, or “3 people bought this item recently” messages.Why it works: People tend to follow the crowd.How to counter it: Check the reviews’ authenticity on independent platforms.3. Trick: Free Shipping for Larger Orders
How it works: Offering free shipping if you spend over a certain amount.Why it works: People prefer adding items to their cart rather than paying for shipping.How to counter it: Ask yourself if you really need the extra items or if it's just to hit the limit.
4. Trick: Inflated Discounts
How it works: Showing massive discounts from artificially high original prices.Why it works: It creates the illusion of a great deal.How to counter it: Verify the price on comparison websites.
5. Trick: Color Psychology and Design
How it works: Red for urgency (sales, discounts) and green for reassurance (checkout buttons).Why it works: Colors subconsciously influence emotions.How to counter it: Focus on the content, not the colors.Conclusion:
Psychological tricks in e-commerce aren’t new, but being aware of them is your first step to recognizing and resisting them. Don’t let yourself be manipulated – shop smart and stay in control!
