The Psychology Of Colors

When we look at famous brand logos, like Twitter, Barbie, Google, Nike, McDonald's, and Audi; we see the use of varied colors starting from bright pink, yellow, and blue to jet black. But little do we realize that a lot of consideration related to color psychology also goes on behind the scenes, to come up with such iconic logos, to instantly strike the right notes with consumers all over the world.
Ultimately, it is all about connecting with your customers and making the right marketing moves.

The psychology of colors, i.e. the study of how colors affect our minds and behavior, plays an enormously vital role in businesses. In branding and marketing, color psychology can be used to form a lasting impression and persuade consumers to buy from you.
It is an equally vital consideration when planning out marketing assets for your business, setting up a brand new business, or even rebranding your existing setup.

The colors you choose add that ‘personality’ to your brand and influence the customers' perception of your brand accordingly.

Based on cultural and environmental perceptions, different colors appeal to different genders. For instance, while women are generally drawn towards softer colors and tints, men prefer darker shades with more black added. However, many researchers feel that color psychology cannot be mixed with gender stereotypes.

Human brain likes instantly recognizable brands. This invariably makes the choice of colors one of the essential elements of brand identity. If you are planning to set up a new business, picking colors different from your competitors can help you stand out in the crowd and attain a distinctive personality.

fancy names for regular colors are more likable to consumers. And they well remember products with such elaborate names. For instance, ladies all over the world identify "Ruby Woo", the iconic red lip color from Mac. Any simpler, straightforward name would disappear into oblivion!